Why are author newsletters and webpages important to subscribe to?
Of course the obvious answer is so the author can send you updates about their books. However, there is a secondary reason you may not have thought about and it may change your mind about signing up for those newsletters and blog updates.
A lot of indie authors use Facebook and other social media platforms as a major source for advertising. This mean Facebook, Instagram, Twitter, MeWe and other social media sites have control over the author accounts and can take it away without any explanation. Poof, gone. All of the readers and contacts an author has made over the years has disappeared.
Ah, but here’s another potential problem. Amazon, KOBO, Nook and other book sellers have that same type of control and can revoke an author’s privileges. Losing the ability to sell online through major book sellers could have a negative impact on the sales for an author. This scenario has occurred to a few authors I follow. Some have chosen to sell directly from their website after having their publishing rights revoked from an online seller.
For these just these reasons alone, gathering reader emails and contact information is imperative. Plus staying in touch regularly helps keep you up to date with everything going on with your favorite authors.
Authors love their readers. Signing up for their newsletter is another way for readers to show some author love in return.
Email me if you would like to have your newsletter link added to the growing list.
Include your author name, genre and link please. Redheadbookblog@pacbell.net.